Ricardo Fernández

Digital product design. New Relic.

Design. An unfortunate word, everyone has a different meaning for it. For me, it’s the relationships between the different elements that make up something. The manipulation of those elements with a purpose. In the digital field it has turned into something that involves a sequence of images in a screen and developing a logical way to move through them. And that’s what I do for a living. I simulate scenarios in my head and choose the ones I think work best.

I design products that fulfill a purpose. Tools. Systems. They’re neither decorative objects nor works of art. They’re both neutral and restrained. Simple, honest, useful, elegant. Unobtrusive. Invisible. You won't see my work in this portfolio. You wouldn't see how I think, and design is, or ought to be, about ideas. So please, feel free to ask. I'll gladly tell you all about them.